Brand yourself on Twitter
Everyone knows what a great tool Twitter can be. You can network with folks in your professional space, keep in touch with friends, learn of news happening all over the world (before you see it on TV), and tweet about the ridiculous conversation you just overheard. Before jumping into the Twitter world, remember that Twitter offers a great opportunity for you to brand yourself or your company. 
Lately I’ve noticed many tweeps with usernames that don’t resemble their actual name at all. By not using some form of your real name, I feel that you may be missing out on a great branding opportunity. It is extremely hard for people to remember you when your username is a series of numbers, letters, and special characters. Unless you have already built your business around a screen name similar to what @shoemoney has done, I feel that your best chance of building a name for yourself is to use your real name or some shortened version. A few quick examples of people who have used Twitter to aid them in their branding efforts: Guy Kawasaki @guykawasaki, Mike Volpe @mvolpe, and David Meerman Scott @dmscott.
While Twitter is super entertaining, remember that it is an extremely powerful, free tool. Take full advantage of it. What are your thoughts on using Twitter as a branding tool?
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