Maximize Your Link building Campaign
Make sure you are getting the most out of your link building and PR efforts. You put in so much time and effort, don’t let great linking opportunities slip between the cracks. I’ve found that on occasion an online media source might reference a site in an article, but not link to that website. It’s a strange phenomenon, but it could be happening to you. Here’s a quick way to find out if it is.
Go to Yahoo.com. In the search box, type in:
intext:yoursite.com -site:yoursite.com
The results will bring up all the instances when someone has mentioned your website, but didn’t link to it. You may have to sift through the results a bit, because in some cases they may have linked to your website, but not every time they mentioned your site.
If you find that you are in fact missing out on some linking opportunities, it wouldn’t be unreasonable to send a kind email to the source and ask if they would link it for you. They’re already giving you credit and supporting your site, so there’s no reason that they wouldn’t want to link to you.
If you know of any other great ways of uncovering potentially lost links, I’d love to hear about it in the comments below.
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