I would like to point out that when promoting your personal brand, you should use all resources available to you. It is true that old media tactics seem to be less effective especially given our current economic state, so you would be wise to not invest too much of your budget in television, radio, and print. However, when an opportunity presents itself and you have a chance to promote your brand, you would be silly to not take advantage. New media or old media, the important thing is getting your brand out there.

The main take away here is to understand that it’s OK to operate in the Gray area when it comes to social media. You can be a huge advocate of new media tactics and still utilize strategies of old media. Especially when you are in a situation similar to Gary V. and getting paid to promote your brand on television. What is your take on this?

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